Swedish artist and actress Frida Sundemo has released her stunning new EP, Sounds In My Head.
A cohesive collection of bold synth-pop tracks touching on themes of longing, fear, guilt, love and sadness, Frida’s approach to music and songwriting has become less studio-focused and more internal over the past year as she’s been studying in medical school and even spent time this spring helping the COVID-19 effort in Sweden. As Frida describes, “Sounds In My Head is about just that. Ideas and feelings inside of me translated into music.”
Alongside the EP comes new focus track “Backbone,” an emotive, mid-tempo song exploring “that feeling when it suddenly hits you that you hurt someone you love. That mixed feeling of guilt, regret and endless love.” Rounding out the EP is “Backlashing,” which Frida says is about “failing time after time and fooling yourself that you’ll succeed next time. I guess that naivety is the reason you’re able to pick yourself up and try again. It’s sad and beautiful at the same time.”
Previous single “Anything” was released this March, an anthem of hope and resilience which Popdust called, “Shimmering, atmospheric electro-pop.” This followed late 2019 singles “Nothing Can Hurt Me” and “Gazelles,” songs which highlight Frida’s sonic range, with “Nothing Can Hurt Me” showcasing a driving electro-pop beat set against soothing undertones, while “Gazelles” is a soft yet powerful ballad about being “overwhelmed by the beauty of the unknown.”
Sounds In My Head marks Sundemo’s return to music since her 2017 debut international album, Flashbacks & Futures, which was met with critical praise. Billboard proclaimed it highlighted Sundemo’s “penchant for icy, ornate synth pop,” whilst EARMILK coined Sundemo an ‘Artist to Watch,’ describing her music as “expansive, yet intimate, compositions.” V Magazine called her song “Gold” a “cinematic piece of swirling synths.” Inspired by the freedom and beauty of space, Sundemo described the album to Billboard as “‘cinematic electronic pop’ where big epic soundscapes meet tiny fragile elements.”
01.Nothing Can Hurt Me